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News Details

( As on 20/08/2026 11:02)

Radico Khaitan launches Magic Moments Aam Panna Vodka

Radico Khaitan Ltd has launched Magic Moments Aam Panna, the latest addition to its Flavours of India portfolio, inspired by the popular Indian summer beverage.

The new variant combines the tangy flavour of raw mangoes with premium vodka and undergoes the brand’s five-stage filtration process. It offers a sweet-and-sour taste profile with a crisp finish aimed at Indian consumers.

With the launch, the Flavours of India range now includes Thandaai, Alphonso Mango and Jamun SpicyMint. Radico Khaitan said flavoured vodka continues to be a key growth driver, accounting for over 75% of vodka volumes in Q1 FY2027.

Magic Moments, which has an estimated 60% market share, sold 8.6 million cases in FY2026 and more than 3.25 million cases in Q1 FY2027. The company said the Aam Panna launch is aimed at strengthening its position in the flavoured vodka segment and tapping the growing demand for locally inspired flavours.

The product will be available across several key markets, including Uttar Pradesh, Haryana, Maharashtra, Delhi, Goa, Gujarat, Karnataka, Telangana, West Bengal and Madhya Pradesh.