Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd (RIL), has entered the rapidly growing healthy functional beverages market by acquiring a majority stake in a joint venture with Naturedge Beverages Pvt Ltd. With this partnership, RCPL aims to strengthen its position as a "Total Beverage Company" by offering consumers a wide range of herbal and natural drink options.

The functional beverages space is witnessing strong growth, fueled by rising consumer preference for healthier, natural alternatives. Founded in 2018 by Siddhesh Sharma, a third-generation entrepreneur from the Baidyanath Group—one of India’s most trusted Ayurvedic brands—Naturedge Beverages has built its flagship brand Shunya, a herb-infused, zero-sugar, zero-calorie beverage. Shunya combines the benefits of Indian super herbs like Ashwagandha, Brahmi, Khus, Kokum, and Green Tea, delivering a refreshing health-focused drink that has already gained traction among consumers.

Commenting on the partnership, Ketan Mody, Executive Director, RCPL, said:

“This joint venture expands our beverage portfolio with health-focused functional drinks inspired by Ayurveda. Shunya has quickly gained popularity among health-conscious consumers, and it aligns perfectly with RCPL’s mission of delivering quality, affordable products while showcasing India’s legacy. We are excited to work with Naturedge to bring more innovative herbal-natural beverages to consumers across India.”

Siddhesh Sharma, Director, Naturedge Beverages, added:

“Our partnership with RCPL is a strong endorsement of Shunya’s fast-growing acceptance in the market. With RCPL’s scale and distribution, we are confident of transforming Shunya into a pan-India brand. As today’s lifestyle demands natural stress-relievers and energy boosters, super herbs like Ashwagandha and Brahmi offer the perfect solution. This JV will ensure Shunya reaches a wider audience across India.”

Since its inception in 2022, RCPL has been focused on reshaping India’s beverage landscape. The company has expanded aggressively with acquisitions such as Campa, alongside launching Campa Energy and Raskik. The addition of Shunya reinforces RCPL’s commitment to building a comprehensive beverage portfolio, including energy drinks, stills, herb-infused waters, energy shots, and other health-oriented offerings.