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( As on 08/01/2010 00:00)

BMW hikes prices up to Rs 4.3 lakh

BMW, German luxury car maker increased the prices of its various models in India by up to Rs 4.30 lakh.

However, the company stated that under a revised price list for 2010, the base model of sedan 3 series petrol variant will be priced at Rs 27.3 lakh as against Rs 26.9 lakh last year, an increase of Rs 40,000.

The top end variant of the sedan will now be available for Rs 33.4 lakh, an increase of Rs 50,000 from the last year.

Meanwhile, the petrol base version of the 5 series sedan from the company will now cost Rs 41.1 lakh, up Rs 60,000 from last year's price.

The diesel variant of the model will come costlier by Rs 50,000 at Rs 37 lakh while the highest price hike was seen on the company's 6 series model.

Moreover, the BMW 6 Series 650i convertible will now be available at at Rs 89.8 lakh as against Rs 85.5 lakh, a hike of Rs 4.3 lakh.

The base version of 7 series petrol variant will now be tagged at Rs 82.9 lakh as against Rs 81.3 lakh last year, up by Rs 1.6 lakh.

On the other hand, auto companies have been under pressure from rising input costs and already commercial vehicles have started hiking prices.

However, earlier, it was said that its not just small cars, but the rising affluence in India is also making the super luxury market worth the fight for Mercedes Benz, BMW and Audi.

India is fast emerging as a battleground for the Rs 20 lakh-plus German luxury carmakers, who smell huge demand here, with rise in the number of millionaires and billionaires.

Meanwhile, in the battle for numbers, BMW has overtaken Mercedes in 2009, ending its near-decade regime at the top.

BMW, after started assembling cars in India around 2007, sold 3,619 units in 2009, registering around 25% growth. Mercedes, which has been assembling cars in India for over 15 years, has not been able to keep pace as it saw demand slipping a little over 10% in 2009 with sales at 3,247 units, against 3,625 units in the previous year.

On the other hand, BMW's luxury models- Gran Turismo(Suv), X6M(sports coupe) and super luxury sedan 760Li- adored the Auto Show.

Gran Turismo comes as a limited version @Rs63lakhs; X6M costs Rs1.29 crore and the 5th generation BMW 7 series 760Li costs Rs1.3 crore.

BMW had a good stint in 2009 by leading the luxury segment. India happened to be the most successful market for BMW, said its President for India.