Infosys, a global leader in digital services and consulting, has announced a strategic collaboration with Adobe to transform the marketing lifecycle for global brands using artificial intelligence. The partnership combines Infosys Aster™, an AI-powered marketing suite, with Adobe’s customer experience technologies to deliver personalized experiences at scale, enhance business growth, and streamline marketing workflows.

Infosys Aster™ offers AI-enhanced services across creative, design, digital commerce, MarTech, performance marketing, and operations, enabling agile marketing transformations. Adobe, known for its real-time data-driven customer engagement tools, will complement Infosys Aster™ by integrating content, data, and AI to craft seamless, tailored customer journeys.

According to Infosys’ CMO Radar 2024, 62% of CMOs believe their influence in business decision-making is growing. This partnership aims to support this shift by empowering CMOs to:

Deliver Unified Experiences at Scale:

Using Adobe Real-Time CDP and GenStudio alongside Infosys Aster™, marketers can deliver consistent, relevant experiences across channels and markets. For example, a telecom provider leveraged this combination to provide in-app personalized offers and multi-channel promotions, resulting in a 40% increase in digital engagement.

Personalize Content to Drive Growth:

The collaboration simplifies launching hyper-targeted campaigns through localized content and real-time engagement strategies. A retail jewelry brand used Adobe and Infosys Aster™ to deliver dynamic 3D content and saw a 27% improvement in campaign performance.

Streamline Marketing Workflows:

Autonomous agents and AI orchestration tools within Infosys Aster™ automate content creation, optimize campaign workflows, and enhance efficiency. A tech company integrated Adobe and Infosys Aster™ for MarTech upgrades, achieving a 20% boost in campaign go-live speed.

Sumit Virmani, EVP and Global CMO at Infosys, noted, “AI is no longer just an amplifier of creativity and productivity—it’s becoming a strategic partner for marketers. Our collaboration with Adobe is a key component of our AI-first, customer-first strategy, enabling CMOs to deliver on growth and personalization goals.”

Adobe’s President of Digital Experience Business, Anil Chakravarthy, emphasized the importance of personalized creative at scale in today’s content-saturated landscape. “This partnership merges creativity and AI innovation to transform how customer experiences are orchestrated across all channels.”

IDC’s Senior Research Director, Douglas Hayward, added that today’s marketing demands rigorous, AI-driven personalization tools. “Infosys and Adobe’s collaboration is a step in the right direction, addressing the need for next-gen marketing capabilities that deliver sustainable brand and customer value.”

Together, Infosys and Adobe are committed to responsible AI practices, fostering trust, and empowering CMOs to champion a new era of intelligent, growth-focused marketing.